Ad Fatigue Tracker
Log frequency and CTR day by day, and this flags when an ad is dying so you can refresh creative before spend gets wasted.
Frequency + CTR → Fatigue Signal
Daily performance
from Ads ManagerAdd one row per day. Purchases is optional but sharpens the read. You need at least 2 days of data to see a trend.
| Day | Frequency | CTR (%) | Purchases |
|---|
Trend
day by dayRising frequency, falling CTR, and falling purchases together are the clearest fatigue signal.
CTR over time
Frequency over time
Purchases over time
Fatigue read
resultsWhere this ad stands right now, based on the numbers above.
Peak CTR
—
Latest CTR
—
CTR decline from peak
—
Latest frequency
—
Peak purchases
—
Latest purchases
—
Purchase decline from peak
—
Add data to see your read
Enter at least two days of frequency and CTR above.