Funnel Ledger
Facebook clicks, a bridge page, and an affiliate offer hop — enter your campaign numbers and see the income per 1000 clicks.
Facebook → Bridge → Affiliate Offer
The funnel
per 1,000 Facebook clicksCampaign numbers
inputsEnter your funnel's numbers below. Fields marked auto fill themselves in and can't be typed into.
Sale economics
Average order valueWhat the buyer pays on the affiliate offer
$
Estimated refundsAs a percent of the order value
%
Estimated $ refunds🔒 auto — AOV × refund %
$
Net per sale🔒 auto — AOV minus $ refund
$
Traffic cost
Cost per clickCPC from Facebook
$
Average Facebook CPC runs about $0.40 – $1.40 — it depends on your niche, audience, and ad quality.
Hop cost🔒 auto — CPC ÷ landing page CTR
$
Funnel conversion
Landing page CTRBridge page clicks through to the hop
%
Order form impressionsOFIs from the affiliate offer, as % of hops
%
Order form impressions typically run about 2% – 10% of hops — it depends on your offer and traffic quality.
Sales conversion% of order form impressions that buy
%
Sales conversion typically runs about 20% – 50% of order form impressions — it depends on your offer and price point.
Income per 1,000 clicks
1,000 clicksEverything below is calculated live from your campaign numbers.
Gross salesSales × average order value
$
$0
RefundsSales × $ refund per sale
$
$0
Net salesGross sales minus refunds
$
$0
Ad spend1,000 clicks × cost per click
$
$0
Net incomeNet sales minus ad spend
$
$0
ROINet income ÷ ad spend
0
%